Southern Development to double 2007 sales

By Jim Brewer

The Daily Progress

Charlottesville Business Journal

Monday, October 27, 2008

Here's some good news concerning the local real estate market.   If trends continue, Southern Development, owned by Frank Ballif, will more than double the previous year's sales, positioning the dynamic company as the second largest builder in Central Virginia.'

The factors contributing to this success are outstanding marketing, excellent design, quality construction, superior customer service and sharp pricing.

"Our staff is committed and eager to get our customers exactly the house they want," Ballif emphasized.  "Our construction superintendents are quality driven.  We offer our customers' peace of mind, that we're there for them long after the sale closes."

Karen Ball of Loring Woodriff Real Estate Associates, who along with Loring Woodriff represents Southern Development in Charlottesville and Albemarle County, credits Ballif's keen vision and smart business practices as contributing factors.

"Being a developer with great vision, Frank has the advantage of owning and developing his own property and is able to pass those savings on to his customers," Karen noted.

"We're fortunate to have made some good decisions," Ballif noted.  "We believe we have a great product, and some of the best locations."

Southern Development is also on the cutting edge of home design, building homes that people want and can afford, with prices beginning at $249,900 for immediate delivery.   Southern Development recently won Best Exterior, Best Master Suite and Best Overall for a home in the under $335,000 price range category in the Annual Blue Ridge Home Builder's Association Parade of Homes.

The attractive pricing of Southern Development Homes has appealed greatly to what has become a very selective market.   Selling 24 homes in 2007, Southern Development is in position to close on 46 homes so far in 2008, with two months of selling remaining on this year's real estate calendar.

Currently, Southern Development is active in top local communities such as Carter's View, Brookwood and Pavilions at Pantops, as well as other communities in surrounding counties.   No matter where he builds, superior customer service is a high priority with Frank Ballif.

"Southern Development makes it a point to stay in close contact with the homeowners throughout the construction process and beyond," Karen stated.  "There are always pre-construction meetings, a pre-drywall walk-through, as well as a final walk-through.   The staff at Southern Development is very flexible and always eager to please customers."

As a testament to the emphasis placed on customer service, 99% of Southern Development customers were delighted with the quality of construction of their homes, as well as the integrity of the Southern Development warranty and customer service in general, and would not only purchase again but also refer Southern Development to friends.

Karen Ball and Loring Woodriff, owner of Loring Woodriff Real Estate Associates, have made it a point to work closely with the entire real estate community in order to give better exposure to the terrific homes offered by Southern Development.   A model home and sales center, for example, is open to the public 7 days a week from 11 AM to 6 PM in Brookwood, conveniently located off 5th Street.

With the right builder like Southern Development, now is a golden opportunity to get a great deal on a new home.   For more information, contact Karen Ball or Loring Woodriff with Loring Woodriff Real Estate Associates at 434-977-4005 or visit www.LoringWoodriff.com and www.southern-development.com.

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